RivalScout
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Your AI market analyst

Stop reading dashboards. Start getting answers.

Ask "why are we losing deals?" or "who added a new service this week?" and RivalScout reads your market — search, services, reviews, social, hiring, news — then tells you what happened, why it matters, and what to do next.

Ask your first questionSee a real answer

No card to start. Every answer traces back to the source it came from.

The answer from this run

Acme Health is compounding developer mindshare while Vantage Clinical cedes review volume.

Acme Health posted the largest week-over-week move in the set (+7.8 pts review volume) on the back of a new service added to its site and a heavily discussed changelog. Vantage Clinical slipped for a third consecutive run.

Acme Health review volume

13.9%+7.8%

Vantage Clinical press momentum

58-6.4%

Northwind Care ranking keywords

1.84M+2.2%

Beacon Health referring domains

48.2K+0.7%

Suggested moves

  • Ship a comparison page against Acme Health's newly advertised service within the week.
  • Bid on the 12 keyword gaps Northwind Care gained and Vantage Clinical lost this run.
  • Brief sales on Vantage Clinical's slowing release cadence, two quiet runs in a row.

Review volume over 7 runs

Ranked changes

Scored by materiality

  • Acme Health added a new onboarding service

    acmehealth.example

    +12.4%

  • Northwind Care trial shortened to 7 days

    northwindcare.example

    -8.1%

  • Vantage Clinical organic traffic decline

    vantageclinical.example

    -4.2%

Illustrative example. Company names and figures are fictional.

The questions people actually ask

“Why are we losing deals?”“Who added a new service this week?”“Which competitor is growing fastest?”“What marketing should we copy?”“How should we respond?”

Ask anything

The answer, not the raw data.

Pick a question. Watch RivalScout assemble the answer from the run.

Sources consulted

Win/LossServicesReviewsSearch

You are losing on perceived value, not product. Acme Corp appears in 3 of your last 5 lost deals over $50k, and all three closed within two weeks of Acme adding a new onboarding service to its site.

The evidence

Lost deals involving Acme3 of 5over $50k
Acme services advertised9+3 this quarter
Your pricing page visits4.1K-9%
Review mentions of "expensive"14+180%

What to do

  • NowPublish a value-per-seat comparison against Acme's newly advertised service
  • This weekBrief sales on the three lost deals with Acme's exact objection
  • WatchWhether Acme's discount holds past this quarter

Illustrative example using fictional companies and modelled figures.

Any

Public signal we can collect

Minutes

From run to published answer

Every run

Kept as a hash-verified snapshot

Win / Loss intelligence

The map your competitors can’t buy.

RivalScout turns your own won and lost deals into a living map of who actually pays you, and who never will. How we do it stays behind the curtain. What it does for you is simple: you stop guessing, and start aiming.

  • Import won and lost deals from any CRM or CSV
  • See win rate, deal volume, and total value per competitor
  • Spot which competitors you actually beat and where you lose
  • Track how your position improves as your brand grows, and which rival to press next

106

Deals tracked

60.4%

Overall win rate

$2.2M

Pipeline value

5

Competitors mapped

See your map

Competitive map

Win rate vs. deal volume. Bubble size = total value.

Scatter chart of win rate against deal volume for each competitor. The same figures appear in the list beside the chart.

Recent deal signals

Acme Corp appeared in 3 of your last 5 lost deals over $50k.

Also Ran win rate climbed to 83% after their latest product launch.

Contender Inc lost momentum; deal volume down but still high value.

Illustrative example. Company names and figures are fictional.

The weekly scorecard

One card per competitor. Everything that moved.

Not a feed. A verdict — with the actions it implies.

Acme Health

acmehealth.com

Rising

Momentum

  • Added telehealth to the core plan. More output usually lands as new capability within a quarter.
  • Opened six AI engineering roles. More output usually lands as new capability within a quarter.
  • 2 further changes in this area, in the full change list.

Services

  • Added three new services to its site. A wider service lineup expands the ground buyers compare against yours.

Market activity

  • Estimated organic traffic fell 12%. Quieter coverage leaves room for your own.

Customer signals

  • Review rating moved 4.1 to 4.4. Stronger sentiment makes their references harder to answer in deals.
Threat levelHigh

Recommended actions

  • Publish your own service comparison before their expansion becomes the anchor
  • Publish a telehealth comparison article while their traffic is soft
  • Brief sales: their AI hiring signals a product push next quarter

Updated in this run

Northwind Care

northwindcare.com

Steady

Momentum

  • Shipped two integrations. More output usually lands as new capability within a quarter.

Services

Not enough data to score this area.

Market activity

  • Press mentions fell 14%. Quieter coverage leaves room for your own.

Customer signals

Not enough data to score this area.

Threat levelModerate

Recommended actions

  • No action this run
  • Watch integration cadence for a platform play

Updated in this run

Vantage Clinical

vantageclinical.com

Slipping

Partial run: 1 of 5 sources could not be reached, so anything it covers is missing here.

Momentum

Not enough data to score this area.

Services

  • Removed its free offer. Withdrawing an offer changes what buyers expect in live deals.

Market activity

Not enough data to score this area.

Customer signals

  • Support complaints rose 41%. Falling sentiment gives your sales team something concrete to answer.
Threat levelNot enough data to set a threat level.

Recommended actions

  • Target users of their now-removed free offer with a migration offer
  • Add their support complaints to your battlecard

Updated in this run

Illustrative example. Company names and figures are fictional.

One payment

The sources you pay for, in one answer.

Most teams run six to ten tools to see their market, then still have to interpret it themselves. RivalScout runs the same public sources and does the interpreting. Coverage is marked so the claim is honest.

What you're running now

3 full · 7 partial · 3 with your own key

Page monitoring

  • Visualping / Distill.io / Hexowatchservices page, feature and careers page changes
    Replaced

Services intelligence

  • Prisync / Price2Spycompetitor services and offers tracking
    Replaced

Company and market

  • Feedly AInews monitoring
    Replaced
  • Owlerfunding, acquisitions, exec changesFunding, acquisitions and exec moves are inferred from public news and hiring signals; not from a structured company database.
    Partial
  • Crunchbasecompany and investor dataInvestor and funding data is not collected from Crunchbase directly.
    Partial
  • Exploding Topicsemerging trend discoveryShows relative search interest over time, not curated emerging-topic lists.
    Partial

Search and SEO

  • Semrushkeywords, backlinks, PPCKeyword, backlink and PPC data require a connected search-data provider.
    With your own key
  • Ahrefsbacklinks, keyword researchBacklinks and keyword data come from your connected provider, not scraped pages.
    With your own key
  • SpyFucompetitor PPC and SEO historyPPC and SEO history require a connected search-data provider.
    With your own key

Social and sentiment

  • Brandwatchmentions and sentimentSentiment is from public discussion and app reviews, not the full web.
    Partial
  • Sprout Socialcompetitor engagementEngagement metrics come from public discussion, not private social accounts.
    Partial
  • BuzzSumomost-shared contentShare/engagement proxy from public discussion, not exact share counts.
    Partial

Sales enablement

  • Crayon / Klue / Kompytebattlecards and win/loss (enterprise pricing)Battlecards are generated from run data; win/loss requires your team to import deal outcomes.
    Partial

What RivalScout does

  • Every page you would watch, read on one schedule
  • Every change scored for how much it matters
  • One answer per question, with the action attached
  • One login. One payment. One page to read.

From $85 one time

See pricing

A typical small-business stack runs $400–$700 a month before anyone reads a single chart. And the reading is still your job.

Tool capabilities and services as published by each vendor. Offers and services vary and change frequently — check each vendor for current details. RivalScout is not affiliated with, endorsed by, or partnered with any tool listed. Coverage labels describe what RivalScout reads directly today; see the methodology page for the full source list.

The platform

Built like infrastructure. Not like a dashboard.

It never forgets.

Daily or weekly, on the schedule you set. Nobody has to remember to press the button.

It knows who's who.

Owner, editor and viewer roles, enforced on every read.

It keeps the receipts.

Every run an immutable snapshot. Encrypted at rest. API keys stored as hashes and shown once.

It talks to machines.

One JSON endpoint for your agents. PDF and CSV for your board.

It measures you too.

Your own company, read in the same run. See the gap, and what closes it.

It takes custom sources.

Any other signal your market runs on. We build the feed and read it for you.

Monitoring, change detection and written analysis in one run.

One run, every source

  • Collect services pages, changelogs, careers and company events on a schedule you set, per competitor, without anyone opening a tab.

  • Read the off-site record too — news, Google reviews, GitHub releases and App Store reviews.

  • Add your own sources with JSON, RSS or page extraction collectors when a competitor publishes somewhere unusual.

  • Every capture is hashed and stored so a finding can be reopened months later against the page as it was.

Cadence
Daily or weekly
Retention
Every run, kept

Estimated traffic

Organic visits, latest run

CompetitorKeywordsReview volume

Northwind Care

northwindcare.example

1.8M
31

Vantage Clinical

vantageclinical.example

1.5M
27

Beacon Health

beaconhealth.example

980K
18

Monday

monday.com

870K
10

Acme Health

acmehealth.example

210K
14

Illustrative example. Company names and figures are fictional.

Change detection that scores itself

  • Compare each run against the last with a diff engine built for services pages, page text and metrics.

  • Score every change from 0 to 100 on signal class, magnitude, persistence and proximity to deals you recently lost.

  • Open on what actually moved instead of a feed of everything that changed a pixel.

Scored by
Materiality
Compared to
The previous run

Review volume

Ranked across the latest run

#1 Northwind Care

31.4+4.1%

#2 Vantage Clinical

26.8-1.6%

#3 Beacon Health

18.2+2.3%

#4 Acme Health

13.9+7.8%

Illustrative example. Company names and figures are fictional.

A written analysis, not an alert feed

  • Each run produces one page: what happened, why it matters, and what to do about it this week.

  • Every sentence cites a scored change and links back to the stored evidence behind it.

  • Ungrounded claims are rejected before the digest is delivered, so the analysis cannot drift from the record.

  • Delivered by email or exported to PDF for the people who will never log in.

  • Alerts arrive with the move attached — an alert that only tells you something happened is just more work.

Written by
Your own model run
Delivered as
Web, email, PDF

The answer from this run

Acme Health is compounding developer mindshare while Vantage Clinical cedes review volume.

Acme Health posted the largest week-over-week move in the set (+7.8 pts review volume) on the back of a new service added to its site and a heavily discussed changelog. Vantage Clinical slipped for a third consecutive run.

Acme Health review volume

13.9%+7.8%

Vantage Clinical press momentum

58-6.4%

Northwind Care ranking keywords

1.84M+2.2%

Beacon Health referring domains

48.2K+0.7%

Suggested moves

  • Ship a comparison page against Acme Health's newly advertised service within the week.
  • Bid on the 12 keyword gaps Northwind Care gained and Vantage Clinical lost this run.
  • Brief sales on Vantage Clinical's slowing release cadence, two quiet runs in a row.

Illustrative example. Company names and figures are fictional.

Ask it a question in plain language

  • Ask “Why are we losing deals?” and get an answer with the evidence trail attached.

  • Read a scorecard per competitor covering movement across services, product, hiring, mentions and reviews.

  • Map wins and losses to competitors by importing your closed deals, so the analysis knows who you are actually up against.

  • Share it with the team through seats, exports and a read API.

Access
Owner, editor, viewer
Agents
One JSON endpoint

The answer from this run

Acme Health is compounding developer mindshare while Vantage Clinical cedes review volume.

Acme Health posted the largest week-over-week move in the set (+7.8 pts review volume) on the back of a new service added to its site and a heavily discussed changelog. Vantage Clinical slipped for a third consecutive run.

Acme Health review volume

13.9%+7.8%

Vantage Clinical press momentum

58-6.4%

Northwind Care ranking keywords

1.84M+2.2%

Beacon Health referring domains

48.2K+0.7%

Suggested moves

  • Ship a comparison page against Acme Health's newly advertised service within the week.
  • Bid on the 12 keyword gaps Northwind Care gained and Vantage Clinical lost this run.
  • Brief sales on Vantage Clinical's slowing release cadence, two quiet runs in a row.

Review volume over 7 runs

Ranked changes

Scored by materiality

  • Acme Health added a new onboarding service

    acmehealth.example

    +12.4%

  • Northwind Care trial shortened to 7 days

    northwindcare.example

    -8.1%

  • Vantage Clinical organic traffic decline

    vantageclinical.example

    -4.2%

Illustrative example. Company names and figures are fictional.

Pricing

Choose the plan that's right for you

One payment. Lifetime access to the limits on your tier. Every row below is a limit enforced on the account, not a marketing line.

License Tier 1

$85

Coming soon

Lifetime access

  • Watchlists1
  • Competitors per watchlist5
  • Seats1
  • Run cadenceWeekly
  • Press, demand, social, hiring and company moves
  • Ask questions in plain language
  • Review and discussion sentiment
  • Search metrics with your own search data key
  • CSV export
  • Pricing and release tracking
  • Self-benchmarking your own domain
  • Alert rules
  • PDF report
  • JSON API for agents
  • Custom collectors

License Tier 2

$249

Coming soon

Lifetime access

  • Watchlists3
  • Competitors per watchlist10
  • Seats3
  • Run cadenceDaily or weekly
  • Press, demand, social, hiring and company moves
  • Ask questions in plain language
  • Review and discussion sentiment
  • Search metrics with your own search data key
  • CSV export
  • Pricing and release tracking
  • Self-benchmarking your own domain
  • Alert rules
  • PDF report
  • JSON API for agents
  • Custom collectors
Recommended

License Tier 3

$499

Coming soon

Lifetime access

  • WatchlistsUnlimited
  • Competitors per watchlist15
  • Seats5
  • Run cadenceDaily or weekly
  • Press, demand, social, hiring and company moves
  • Ask questions in plain language
  • Review and discussion sentiment
  • Search metrics with your own search data key
  • CSV export
  • Pricing and release tracking
  • Self-benchmarking your own domain
  • Alert rules
  • PDF report
  • JSON API for agents
  • Custom collectors

License Tier 4

$799

Coming soon

Lifetime access

  • WatchlistsUnlimited
  • Competitors per watchlist25
  • Seats10
  • Run cadenceDaily or weekly
  • Press, demand, social, hiring and company moves
  • Ask questions in plain language
  • Review and discussion sentiment
  • Search metrics with your own search data key
  • CSV export
  • Pricing and release tracking
  • Self-benchmarking your own domain
  • Alert rules
  • PDF report
  • JSON API for agents
  • Custom collectors

Prices in USD, charged once. Lifetime access applies to the limits and capabilities of the tier purchased. Refunds follow the refund window published on the marketplace listing you bought through. Search metrics require your own search data provider key.

Custom solutions

Don't see your signal? We'll build it.

Every market has a number that decides it. Tell us yours and we'll measure it.

01

Name the signal

Tenders, app reviews, job posts, freight rates, store counts, regulatory filings.

02

We build the feed

A collector for your market, scored for materiality like every other source.

03

It runs like the rest

Same runs, same answer, same alerts with the move attached, same export. Nothing new to learn.

Talk to usScoped in a call. Live in your next run.

Questions

The things people ask first.

What is RivalScout?

RivalScout is your AI Market Analyst. It monitors competitors across press, public discussion, services offered, hiring, releases and search — search through a data key you connect — then answers: what's changed, why it matters, and what to do next.

Where does the data come from?

Public sources only: Google News, Google Trends, Google reviews, GitHub releases, public App Store reviews, published services pages, changelogs and careers pages, plus any feed you add. Search and backlink data come from a provider you connect with your own key; without one, those metrics are shown as unavailable rather than estimated. Review sites such as G2, Trustpilot and Capterra are never scraped. Nothing gated, nothing behind a login.

How long until I see something useful?

The first run gives you a baseline in minutes. The second run is where the story starts, so a daily watchlist is useful the next morning.

Can I track my own company too?

Yes. Set your primary domain and it is measured in the same run as your rivals, so every chart shows the gap and whether it is closing.

Who can see our watchlists?

Only the people you invite. Access is owner, editor and viewer, enforced in the database on every read, not in the interface.

Does it work with our own tools?

One authenticated JSON endpoint serves any agent or warehouse job. Reports also export as CSV and PDF.

What if my market has a signal you don't track?

Tell us the number that decides your market and we build the collector. It then runs, scores and alerts like every other source, with the recommended move attached.

How is this different from a monitoring tool?

Monitoring tools tell you a page changed. RivalScout scores how much that change matters against your position, explains why, and recommends what to do about it. The interpretation is the product, not an extra step you perform afterwards.

Which tools does RivalScout replace?

Most teams run a search tool, a trend tool, a page-monitoring tool, a social listening tool and a news feed, then interpret the results themselves. RivalScout runs the public source categories it covers — services, releases, careers, news, discussion, trends, reviews and (with your own key) search data — on one schedule and produces a single answer. Some categories are partial: funding and investor data come from public news signals, not from a structured database; private social accounts are not read. See the methodology page for the exact mapping. Specialists with deep needs in one area will still want a dedicated tool for that area.

Do I need to be an analyst to use it?

No. That is the point. You ask a question in plain language and get a paragraph, the evidence behind it, and two or three recommended actions. Every figure links back to the run it came from.